Suanxiaoqi flagship store in Nantun District, Taichung City‌

  ⇒Address‌: No. 518-1, Section 2, Wuquan West Road‌1

 ‌ ⇒Features‌: Continuing the flavor of Yunnan-Guizhou sour fish soup, the soup base is made from fruits and vegetables, combined with local Taiwanese ingredients, emphasizing the balance of hot and sour.

Overseas market expansion strategy

‌ ‌ ⇒Global branch layout‌

     1.‌Southeast Asia‌: The first store will be opened in Johor Bahru, Malaysia in September 2024, located in the bustling business district in the city center, focusing on authentic sour soup fish, and adjusting the taste in combination with local dietary preferences‌6.

     2.‌North America‌: Starting from 2023, it will enter the United States and open branches in San Francisco, Fremont and other places, positioning itself as "affordable and delicious", continuing the cost-effective strategy in China‌57.

‌ ‌ ⇒Brand advantages and models‌

     1.‌Mature supply chain‌: The company's Shanghai Zhuohong Catering (established in 2016) provides standardized ingredients and cooking technology support to ensure the uniform taste of global branches.

     2.‌Fast replication capability‌: With the "sour soup fish + rice" model as the core, it forms differentiated competitiveness with special side dishes, and has more than 1,000 stores worldwide.

     3. Market response and trends

 ‌ ⇒Taiwan boom‌: The pickled fish category has exploded in Taiwan since 2023. Mainland brands (such as Tai Er Pickled Fish) have driven category awareness, and Suan Xiaoqi has quickly seized the market through improved taste and marketing activities.

 ‌ ⇒Overseas potential‌: Southeast Asia and North America are the core targets of Chinese communities, combined with the promotion of local food culture, becoming one of the successful cases of Chinese food going overseas‌