Suan Xiaoqi Pickled Fish will officially enter the Malaysian market in 2024

‌1. Overview of the first store‌

⇒  Opening time and location‌: In September 2024, the first store opened in Austin Heights, Johor Bahru, Malaysia. The area has a strong business atmosphere and dense residents, and is a prime location for catering.

⇒  Store design‌: Continuing the brand's simple style, with fresh green as the main color, combined with wooden elements to create a comfortable dining environment‌1.

⇒  Specific address‌: 46, Jalan Austin Heights 8/7, Taman Mount Austin, business hours are 11:30 to 22:30 daily‌3.

2. Operation model‌

⇒  Franchise advantages‌:

   ⇒  Low threshold‌: No professional chefs are required, and the core ingredients are delivered by the headquarters as semi-finished products, which is suitable for catering novices‌2.

   ⇒  Flexible location‌: The store area only needs 60-80 square meters, no open fire is required (all-electric kitchen), and can be settled in shopping malls, commercial streets, etc.

   ⇒  Full support‌: The headquarters provides one-stop services such as site selection, design, training and advertising promotion.

 

3. Product features and market feedback‌

⇒  Signature dishes‌:

   ⇒  Golden soup pickled fish‌: The soup base is sour and spicy without being greasy, and the fish meat is fresh and tender, making it the most popular item.

   ⇒  Lemon green pepper sour soup fish‌ &‌Tomato sour soup fish‌: They meet the needs of different consumers with sour and spicy and sweet and sour flavors respectively.

   ⇒  Snacks‌: Such as dry pot chicken/fish, stir-fried pepper meat, crispy pork, etc., which are cost-effective and suitable for local tastes.

 

⇒  Consumption level‌: About 30 Malaysian ringgits per person, affordable price, high repurchase rate.

4. Brand layout and development‌

 

⇒  Suan Xiaoqi is a brand under Shanghai Zhuohong Catering, with more than 1,000 stores worldwide, covering China, the United States, Taiwan and Malaysia. The success of the first store in Malaysia marks the acceleration of its internationalization strategy, and it may continue to expand into the Southeast Asian market in the future.

‌1. Overview of the first store‌

⇒  Opening time and location‌: In September 2024, the first store opened in Austin Heights, Johor Bahru, Malaysia. The area has a strong business atmosphere and dense residents, and is a prime location for catering.

⇒  Store design‌: Continuing the brand's simple style, with fresh green as the main color, combined with wooden elements to create a comfortable dining environment‌1.

⇒  Specific address‌: 46, Jalan Austin Heights 8/7, Taman Mount Austin, business hours are 11:30 to 22:30 daily‌3.

2. Operation model‌

⇒  Franchise advantages‌:

   ⇒  Low threshold‌: No professional chefs are required, and the core ingredients are delivered by the headquarters as semi-finished products, which is suitable for catering novices‌2.

   ⇒  Flexible location‌: The store area only needs 60-80 square meters, no open fire is required (all-electric kitchen), and can be settled in shopping malls, commercial streets, etc.

   ⇒  Full support‌: The headquarters provides one-stop services such as site selection, design, training and advertising promotion.

 

3. Product features and market feedback‌

⇒  Signature dishes‌:

   ⇒  Golden soup pickled fish‌: The soup base is sour and spicy without being greasy, and the fish meat is fresh and tender, making it the most popular item.

   ⇒  Lemon green pepper sour soup fish‌ &‌Tomato sour soup fish‌: They meet the needs of different consumers with sour and spicy and sweet and sour flavors respectively.

   ⇒  Snacks‌: Such as dry pot chicken/fish, stir-fried pepper meat, crispy pork, etc., which are cost-effective and suitable for local tastes.

 

⇒  Consumption level‌: About 30 Malaysian ringgits per person, affordable price, high repurchase rate.

4. Brand layout and development‌

 

⇒  Suan Xiaoqi is a brand under Shanghai Zhuohong Catering, with more than 1,000 stores worldwide, covering China, the United States, Taiwan and Malaysia. The success of the first store in Malaysia marks the acceleration of its internationalization strategy, and it may continue to expand into the Southeast Asian market in the future.