My dears, Suan Xiaoqi is very popular in the Southeast Asian market. Many overseas friends have sent me private messages asking me how to replicate this success and get the code to wealth. Today I will talk to you about it!

Precise positioning to suit local tastes

Although Suan Xiaoqi is a domestic pickled fish brand, it did its homework before entering the Southeast Asian market. The brand conducted in-depth research on the eating habits and taste preferences of local residents and cleverly improved the taste of pickled fish. The original spicy taste has been appropriately reduced in spiciness, and some Southeast Asian special spices have been added, making the pickled fish both familiar and fresh. For example, in Thailand, local spices such as lemongrass and lemon leaves are added, which are sour and spicy and appetizing, instantly grabbing the stomachs of Thai diners. This precise positioning has allowed Suan Xiaoqi to quickly gain a foothold in Southeast Asia. Overseas franchisees must pay attention to this before opening a store and adjust the product taste according to the local market.

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Brand marketing, online and offline efforts

Suan Xiaoqi is well versed in marketing and promotes online and offline in the Southeast Asian market. Online, it uses popular local social media platforms such as Facebook and Instagram to publish exquisite pictures of dishes and interesting videos to attract user attention. It also cooperates with local food bloggers and Internet celebrities, invites them to experience and share in the store, and uses their influence to expand brand awareness. Offline, it holds various theme activities, such as opening celebrations and holiday promotions, to attract customers to the store. Overseas franchisees can learn from this marketing model and formulate marketing strategies suitable for their own stores in combination with local actual conditions.

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Professional support, easy and labor-saving store opening

Suan Xiaoqi headquarters provides all-round professional support for overseas franchisees. Starting from the site selection of the store, a professional team conducts market research and evaluation to select locations with large traffic and good business atmosphere. The decoration design also has a unified brand style, and at the same time, it will take into account the local cultural characteristics to create a store environment that is both in line with the brand image and regional characteristics. In terms of personnel training, the headquarters will provide systematic training for franchisees and their employees, including food preparation, service processes, store management, etc., so that franchisees without catering experience can also easily get started.

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Supply chain guarantee, consistent quality

A stable supply chain is one of the key factors for the success of Sour Seven. In the Southeast Asian market, Sour Seven has established a complete supply chain system to ensure the freshness and stable quality of ingredients. Whether it is fish, sauerkraut or other ingredients, there is strict quality control. Overseas franchisees do not have to worry about the supply of ingredients and can focus on store operations. Moreover, the unified procurement channel also reduces costs and increases profit margins.

The success of Sour Seven in Southeast Asia is not accidental. From taste positioning to brand marketing, from professional support to supply chain guarantee, every link has been done to the extreme. Overseas friends, if you also want to get a share of the catering industry, you might as well consider joining Sour Seven and copy this success!